Writing a job advert may seem straightforward, but if you want to attract top candidates, it takes more than just a few lines, you need a compelling job board advert. With so many job postings out there, it’s important that yours grabs attention and entices the right people to apply. Whether you’re posting on JobsSharer.com or any other job board, these five simple steps will help you create a compelling job advert that shines.
1. CRAFT A CLEAR AND CATCHY JOB TITLE
The job title is the first thing candidates will see, so make it count! Avoid vague or over-the-top titles like “Rockstar Needed” or “Superhero Wanted” – while catchy, they don’t tell job seekers what the role actually is. Instead, use a title that’s specific and straightforward.
For example, instead of “Marketing Guru,” try something like “Digital Marketing Specialist” or “SEO Marketing Manager.” Including details such as the level of experience (e.g., “Junior” or “Senior”) or location (e.g., “Remote”) will also help attract the right people and make your job listing easier to find.
2. WRITE AN ENGAGING JOB SUMMARY
Your job summary is like a teaser – it needs to grab attention fast! Highlight the most exciting aspects of the job: Is there room for growth? Will the role involve exciting projects? How does the job make an impact within the company?
For example:
“Are you passionate about creating innovative marketing campaigns? Join us as a Digital Marketing Specialist and help shape our brand’s future in a dynamic, collaborative environment!”
This intro quickly gives candidates an idea of the role and gets them excited to read more.
3. BE CLEAR ABOUT KEY RESPONSIBILITIES
Once you’ve got their attention, it’s time to be transparent. Clearly outline the main responsibilities of the job, breaking them down into simple bullet points. This makes it easy for candidates to see exactly what they’ll be doing day-to-day and helps them determine if they’re a good fit.
For example:
Develop and execute digital marketing strategies across multiple platforms
Create and manage content for social media, email campaigns, and website
Analyze campaign performance and use data to optimize results
Being specific but concise here is key. It shows candidates exactly what their job would look like, which helps them decide if they’re the right match.
SELL YOUR WORKPLACE
4. SHOWCASE YOUR BENEFITS AND PERKS
Top talent isn’t just looking for a paycheck – they want to know what makes your company a great place to work. Do you offer remote work options? Flexible hours? Health benefits? Growth opportunities? Be sure to highlight these perks!
For example:
“We offer a comprehensive health benefits package, flexible work hours, and plenty of opportunities for professional growth. Plus, our inclusive company culture means everyone feels valued and supported!”
Showing what’s in it for them beyond salary will help you attract candidates who are the right cultural fit.
5. Create a Clear Call to Action
Now that you’ve captured their attention, make it easy for candidates to take the next step. A clear, simple call to action (CTA) is essential. Tell them exactly what they should do next!
For example:
“Click and apply now!”
“Upload your resume and apply today.”
“We’d love to hear from you – submit your application today!”
Make sure the application process is easy to follow. If it’s unclear, candidates may hesitate to apply, so keep it simple and actionable.
Superhero Recruited!
Wrapping Up
By following these five steps, you’ll create job board adverts that stand out from the crowd and attract the best talent. A strong job title, an engaging summary, clear responsibilities, enticing perks, and a straightforward call to action will ensure your listing gets noticed. So, when hiring through JobsSharer.com you can be assured you are hiring THE BEST applicants, and these tips will help you write ads that shine. Happy hiring!
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