About KKday

KKday is accelerating the world’s transition to the brand new travel experience.

As the largest travel-experience platform in Asia, KKday is committed to integrating a one-stop platform to meet all travelers’ needs. KKday has curated more than 300K unique experiences and activities in over 92 countries and 550 cities around the world. Moreover, KKday also stepped into the field of SaaS service(Rezio) and new OMO system(KKday Marketplace) to build up the business ecosystem.

Through multi-faceted development, KKday still successfully raised nearly 3 billion funds during the Covid. Welcome you who are passionate about traveling to join us to create more possibilities and future in KKday!

About the role

• Lead marketing team to drive business expansion, branding and growth
• Develop new Partnership strategy opportunities to increase traffic growth & revenue by building high impact & effective partnership program
• Define our Brand positioning through various channels (i.e digital, social, community management, partnership, KOL, influencer etc) and deliver to internal/external business partners
• Develop Growth initiatives including integrated co-marketing campaigns, product partnerships, and corporate promotions to drive customer acquisition and maximize revenue growth

To be successful in this role, you must:

• Be a strategic thinker yet hands on executor, solid relationship builder with partners, advanced analytical skills with a passion for e-commerce / tech industry.
• You must have an entrepreneurial mind-set with the ability to drive short- and long-term strategic marketing partnerships opportunities & branding building expertise
• Able to lead a team of marketers to support business objectives

Job Responsibilities
Branding
Building Brand Awareness & PR

• Develop attuned brand messaging, positioning, and other associated marketing themes to ensure the most optimal brand awareness and recognition growth for the market
• Champion and lead branding initiatives needed for success
• Strong ability to advocate for optimal resources/investment in to drive robust long-term brand revenue and profitability.
• Execute the most optimal marketing mix for each channel; digital, social, community management, events, partnerships, etc.

Marketing Partnership

• Acquire new partners
• Assess & identify new potential partnership, new traffic growth, new products and revenue opportunities
• Develop new traffic growth & new products strategy through strategic partnerships with various industry partners i.e Financial institution, banks, credit cards, e-commerce, hotel and airline, etc
• Lead the negotiation of the commercial strategic partnership to C suites executives at partners firm

Partnership management

• Perform & evaluate SWOT analysis with recommendation to develop strategic initiatives to increase traffic growth & new products promotion
• Build a strong relationship with C suites executives at partners firm to increase commercial collaboration opportunities

Leadership
Internal marketing team

• Lead, motivate and inspire Marketing team to develop solid marketing strategy & plan to drive marketing promotion campaigns
• Ensure all partnerships deals, marketing & branding campaigns are communicated effectively to internal teams to ensure follow through

Cross Functional team

• Closely collaborate with cross-functional teams and stakeholders from various cultures/countries to facilitate communication and objectives alignment.

We would love to hear from you if:

• You have Bachelor’s degree in Marketing, Business or Communications
• You have 8 years of work experience in Marketing Partnership or equivalent role (i.e strategic partnership, new traffic acquisition etc), ideally from e-commerce/ digital industry
• You have experience in managing partners from banks, airline, financial, tourism or e-commerce related industry
• You have level of understanding how local social channels and a point of view on the best kinds of creative engaging branded content
• You have proven track record of building solid partnership relationship and developing new partnerships deals with C – suite executives and / or defining brand building architecture
• You have experience in develop marketing strategy into a target and monitor framework for different go to market channels
• You have demonstrated leadership skills (leading marketing team) and ability to succeed in a fast pace, startup environment.
• You are proficient in Excel, Word and Power Point
• You have excellent project management, analytical, and partnership management skills
• You are a self starter who will deliver result
• Your strong interpersonal, written and verbal communication skills help you to partner with multiple stakeholders
• You have strong entrepreneurial mindset, motivated and driven to meet tight deadlines
• You have the ability to have effective communication with teams across different offices and cultural backgrounds