A LITTLE INFORMATION ABOUT US!
Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.
At Foods Connected, we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy coming into the office every day working together and solving problems for our customers. Whether we are in the middle of a fast and intense development sprint, on a Teams call discussing our project statuses or enjoying a game of ping-pong or pool in the office, it is important to us that our employees are happy and delivering the best possible result for our customers.
We’re always keen to welcome talented individuals to join our expanding team in Northern Ireland. So if you’re driven, with a passion for developing simple software solutions, creating great user experiences, designing scalable solutions for real business challenges and ensuring customer happiness then we’re looking for you!
IS THIS SOMETHING THAT INTERESTS YOU?
The Product Marketing Manager at Foods Connected will be responsible for driving the marketing strategy and execution for our suite of software products. You will work closely with cross-functional teams including product development, sales, and customer success to ensure successful product launches, customer engagement, and market penetration. This role requires a blend of strategic thinking, creative execution, and strong analytical skills.
The Product Marketing Manager will have a truly global focus due to Foods Connected’s expansion into markets including EMEA, APAC and North America.
RESPONSIBILITIES:
- Define and execute comprehensive product marketing strategies to drive awareness, adoption, and retention of Foods Connected software products.
- Conduct market research and competitor analysis to identify market trends, customer needs, and competitive differentiators. Utilize insights to inform product positioning and messaging.
- Develop compelling positioning and messaging that resonates with target audiences and effectively communicates the value proposition of Foods Connected products.
- Collaborate with product management, sales, and marketing teams to develop go-to-market plans for new product launches and feature releases.
- Collaborate with cross-functional teams including product management, sales, customer success, and executive leadership to align marketing initiatives with overall business objectives.
- Create high-quality marketing collateral including sales enablement materials, product guides, case studies, website content, blog posts, and other marketing assets.
- Provide sales teams with the necessary tools, training, and resources to effectively communicate product value propositions and drive revenue growth.
- Develop and execute strategies to engage and nurture existing customers, including email campaigns, user communities, and customer advocacy programs.
- Monitor and analyse key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives. Utilize data-driven insights to optimize marketing strategies and drive continuous improvement.
- Supports innovation through trend analysis, identifying new opportunities, developing novel ideas and/or participation in idea generation activities to improve company processes, services, or products.
- Establish Foods Connected as a thought leader in the food industry by developing and promoting insightful content, participating in industry events, and engaging with industry influencers.
Minimum Qualifications:
Bachelor’s degree in Marketing or a related field and 4 years relevant experience; or equivalent combination of education and experience.
Preferred Qualifications
• 5+ years’ experience in a similar Product Marketing role with specific experience of Software solutions or the SaaS space.
• Prior experience within a Software Business or within the Food Industry
Experience Required:
To perform this job successfully, the Product Marketing Manager should have experience with:
- Understanding of Marketing Principles, market Research and Product positioning.
- Prior experience and knowledge with SaaS products.
- CRM system management (HubSpot, Salesforce or similar).
- Familiarity with planning platforms such as JIRA, Trello or similar.
- Knowledge of software solutions utilised across the Food Industry.
- Microsoft: 365 Suite (Excel, PowerPoint, etc.)
BENEFITS:
- Competitive Base Salary
- Employee Performance Related Bonus
- Clear Career Progression
- Flexible Working Hours
- Generous Holiday Package – 25 Days + 10 Public Holidays
- Secure Company Hardware
- Private Healthcare & Employee Wellness Classes
