Marketing Data Analyst

FP Markets Group of Companies is a well-established multi- regulated broker, found in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Marketing Data Analyst in Cyprus office – a certified Great Place to Work®.

This is an exciting opportunity to join a global company with a professional, friendly and results-driven culture.

Reporting to: Head of Marketing/CEO

Responsibilities:

• Designing, implementing and maintaining adequate reporting to monitor the company’s marketing operations and performance
• Performing data analysis to identify opportunities and cost efficiencies
• Analysing marketing-business metrics and providing ROI analysis of all marketing campaigns
• Analysing large datasets and providing useful actionable recommendations to support the marketing teams goals
• Providing user demographics, behaviour data and analysis for market segmentation and product evaluation
• Building marketing dashboards for reporting and visualising key performance indicators
• Understanding marketing requirements and creating useful and planned solutions to address data needs.
• Planning and analysing effective retention A/B tests in order to improve marketing KPIs.
• Transforming abstract questions into quantifiable metrics.
• Utilising product usage data to develop predictive customer retention models
• Developing customer lifetime value and spending benchmark analytics
• Measuring the impact of targeting and segmentation outcomes
• Providing thought leadership to improve outcomes and processes, including scaling and automation continuously
• Be a catalyst for the improvement of existing data sources and predictive analytics

Candidate profile:

• BSc/MSc in marketing, mathematics, statistics, finance, or any other relevant field
• Experience in Google Analytics, Google Ads, Bing Ads, Bing Analytics, Social Media Ads & Analytics, Adroll Ads & Analytics, Media Buying Ads and Analytics
• Advanced knowledge of Microsoft Excel is a must
• Excellent analytical, interpersonal, communication skills and leadership skills
• Meticulous attention to detail when working with data to ensure accuracy and quality
• Ability to work under pressure and engage in multiple initiatives simultaneously
• Eagerness for continuous professional development
• Excellent verbal and written communication skills in English
• Experience in a similar role in financial/FX services will be considered as advantage
• Advance knowledge of Analytical tools such as PowerBI / Tableau

Our offer:

• High level of autonomy and trust, support of ideas and opportunity to influence directly company results
• High-impact contribution to dynamic business at a growth phase
• Competitive remuneration, regular salary reviews and performance-based incentive schemes
• Continuous personal development and support of external capability-building opportunities
• Welcoming, dynamic and multicultural team
• Vibrant company life: from team activities to global celebrations
• New beautiful office in an easily accessible location with company-provided fruits, breakfasts and lunches
• Free Gym membership and access to multiple sports and wellness facilities
• Company-provided parking
• Medical insurance after the probation period

Journey to FP Markets:

• Interview with the People Function (45 min – 1 hour) to assess match to our culture and company
• Interview with the hiring manager (45 min – 1 hour) to assess match to the job and the team

Join our team and be a part of a professional, rapidly growing company operating in a multicultural environment!