Sr. Lifestyle Writer

GREENPARK ‘s continued success is dependent on the strength and depth of our valued long-term client relationships.

Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work happen – and great work is common goal that fuels us all!

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients’ business, needs, challenges and competitors.

Our ambition is to be engaged across every aspect of our Clients’ business where we have the expertise and skills to such an extent that we become indispensable to them.

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why the job exists

• To create SEO-optimised website content to boost site traffic.
• To support the Managing Editor in management of content and team (when required).
• To be a gatekeeper of editorial quality on site.

What the job covers

• Writing 1-2 articles daily, based on performance reporting, market needs and editorial brief.
• Conduct basic article editing and article optimization for SEO.
• Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
• Communication with clients and brands.
• Monitoring search trends for new opportunities to grow traffic.
• Creative content ideation for ways to build the Globe brand and support Green Park clients’ goals.
• Liaise with the SEO team to identify key areas of optimisation and content creation.
• Working with the Editorial team to align the monthly publishing plan.

Responsibilities

• Write SEO-optimised articles (including but not limited to topics on health, wellness, lifestyle) and copy for videos/other assets based on the content plan, working along with the client on the review process.
• Attend immersion/briefing meetings with client and internally
• Help to define the content calendar for the upcoming assigned projects.
• Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing, leading and overseeing publishing a high volume of written content, videos, and photos (produced in-house).
• Reviewing all recently published content to ensure editorial and SEO standards are met.
• Updating the homepage on a weekly basis.
• Updating all areas of the site monthly for seasonal freshness, including main category pages, navigation items,  product carousels.
• Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs.
• Help to guarantee production deadline and targets for the Green Park projects.
• Assisting on the transcreation of content, as needed.

• Optimisation and creation of articles using SEO best practice as required.
• Creation of newsletters that align with key editorial narrative and audience needs.
• Help to organise and manage internal processes between teams and freelancers.
• Collaborate with the Green Park team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
• Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times.
• Collaborate with the studio team attending and helping to ensure the photoshoot/ video shoot is done accordingly  with the client’s needs.