Sr. Manager of Marketing & Web Analytics

About Digital Fuel Capital

Digital Fuel Capital exists to acquire sustainable e-commerce businesses at attractive prices (relative to risk) and increases EBITDA through proven value creation strategies, delivering exceptional returns for investors. ​We strive to be the first choice for founders when going through the investment process and aim to add invaluable support to our portfolio companies via our Center of Excellence. Our portfolio includes several mid-market e-commerce brands such as Timex, Stubhub International, Taylor Stitch, Ledge Lounger, & Artifact Uprising.

We have generous Medical & Dental benefits as well as unlimited PTO. This role can be remote in the US with the ability to travel to Boston quarterly.

About the role as Sr. Manager of Analytics

The Sr. Manager of Analytics will sit within Digital Fuel’s Center of Excellence and report to our Director of Analytics. The primary responsibility of this role will be to interact with our portfolio companies in the following capacities: helping to onboard a proprietary analytics tool and working through organizational data development, spending extended periods of time being embedded within portfolio companies to develop analytical capabilities, taking on ad hoc analytical projects, and collaborating with the Digital Fuel team on development of the proprietary analytics tool. 

Responsibilities: 

• Lead onboarding of proprietary analytics tool at portfolio companies and develop organizational use of data; define additional customization and build dashboards as necessary 
• Embed at defined portfolio companies (1-2 at a time) and develop analytical capabilities 
• Execute ad hoc analytical projects originating from portfolio companies and/or Digital Fuel team members 

• Provide analytical insights into customer segmentation and customer repeat opportunities 
• Collaborate with Digital Fuel on product roadmap for proprietary analytics tool 
• Identify and help resolve data quality issues related to proprietary analytics tool 

Qualifications: 

• Fluency in SQL 
• Experience building dashboards in at least one BI tool (Tableau, Looker, PowerBI, etc) 
• Knowledge of data warehousing and ETL concepts 
• Experience with marketing analytics and concepts 
• Experience with Google Analytics 

• Outgoing and driven to mentor and work with external teams 
• Familiarity with programming language such as Python or R preferred, but not required 

Additional Information
We regret that Digital Fuel Capital does not provide Visa Sponsorship. Individuals who need sponsorship for work authorization, now or in the future, are not eligible for hire for this role. We require pre-employment references.