VP of Growth

ABOUT HELCIM 

Helcim was founded with a mission at heart: to be the world’s most loved payment system. We believe that by offering small businesses in North America a decidedly human payment solution where it is easier to sign up and use while being transparent and affordable, we can empower them to grow and prosper. Simply put, helping small businesses thrive is at the very core of our business model, and we think that’s a great way to do business.

From the very start, we knew that we wanted to be different from every payment processor out there. We want the merchants we serve to feel supported and see us as a trusted partner rather than simply just another “cost of doing business.” We are relentless in our pursuit to provide a radically transparent and honest payments solution that flat out saves business owners money, all while treating them like human beings.

THE POSITION

Since launching our payment service 2020 we’ve established a strong service offering that is showing to be highly desirable in the marketplace. With our recent Series B capital raise, we now have the capital to go capture a wide range of GTM opportunities. These include the acceleration of our inbound and outbound direct-SMB sales efforts, franchise  opportunities, as well as the deployment of our new channel partnerships through regional banking partners, accounting partners, and SaaS / platform integration partners, and more.

We need a VP of Growth that is a strong executor. Someone who is hyper organized, thinks in systems, breaks large strategies down to actionable initiatives, sets high-standards and a high-tempo, and has strong experience in leading sales organizations. The ideal leader for this role will have a strong foundation in sales, marketing, and business development, paired with comprehensive expertise in B2B and/or B2C business models. This strategic professional will guide the alignment of revenue functions, refine sales operations, and enhance marketing strategies. Our Marketing team, Channel Partnerships Team and our Sales and Success team will be reporting directly to this role. 

Here are the things you’ll own day to day:

Strategic Leadership

• Develop and execute a comprehensive growth strategy across all customer segments and verticals, ensuring alignment with Helcim’s goals and vision.
• Identify new market opportunities, verticals, and geographic regions to fuel expansion and revenue generation.
• Stay ahead of industry trends and competitors to identify areas for innovation and differentiation.

Merchant Acquisition & Retention

• Work with marketing leadership to develop acquisition strategies across multiple channels, including paid media, SEO/SEM, and content marketing.
• Optimize the customer lifecycle to increase retention, reduce churn, and improve customer lifetime value (CLTV).
• Develop targeted growth campaigns for different customer segments (small businesses, enterprise clients, developers, etc.) to maximize acquisition and retention.

Data-Driven Decision Making

• Oversee data analysis efforts to measure, track, and optimize all growth initiatives, leveraging tools like Google Analytics, HubSpot, Salesforce, and other performance tracking platforms
• Establish KPIs to measure success, including customer acquisition cost (CAC), CLTV, churn rate,conversion rates, and net revenue retention (NRR).
• Implement A/B testing and other optimization strategies to drive continuous improvement across marketing and sales funnels.
  

Partnerships & Business Development

• With the Head of Channel Partnerships reporting to you, you will identify and develop strategic partnerships with key players in the payments ecosystem (e.g., banks, financial institutions, fintech startups) to enhance product distribution and customer acquisition.
• Build and manage a channel partner ecosystem, including affiliate networks and resellers.

Marketing & Brand Growth

• With the Director of Marketing reporting to you, you will oversee all aspects of marketing strategy, including brand awareness, lead generation, content strategy, performance marketing, and public relations.
• Work closely with the product and design teams to ensure Helcim’s value proposition is clearly communicated and resonates with target audiences.
• Optimize marketing spend to ensure efficient customer acquisition and return on investment (ROI).

Sales & Success 

• As the VP of Growth, you would work with both the Sales and Customer Success teams to establish a unified strategy focused on growing the business through both new merchant acquisition and existing customer expansion/retention. 

• You will use data and analytics to continually optimize both teams’ performance such as using cross-functional data (e.g., merchant acquisition cost vs. merchant lifetime value) to refine both teams’ strategies and ensure the overall growth strategy is sustainable.

• The VP of Growth will also be key in establishing shared KPIs, targets, and key performance metrics that both teams contribute to. These could include New Merchant Acquisition, churn rates, building out a commission structure. 

Team Leadership & Collaboration

• Build and lead a high-performing, cross-functional growth team, including marketers, analysts, and sales professionals.
• Foster a culture of experimentation and innovation, encouraging team members to test new ideas and iterate quickly.
• Collaborate with the product, engineering, sales, and customer success teams to ensure a unified approach to driving growth and improving the customer experience.

Revenue Growth & Financial Oversight

• Work closely with the finance team to track the effectiveness of growth initiatives and provide regular updates to executive leadership.
• Forecast growth and revenue targets in collaboration with the CEO and CFO, ensuring alignment with financial goals.

Tech Enablement & Tools

• Oversee the optimization and integration of the tech stack, including marketing automation, CRM, analytics, and customer engagement tools.
• Ensure the team is utilizing the most efficient and effective tools to scale marketing and growth efforts.

A SUCCESSFUL CANDIDATE WILL HAVE: 

• 10+ years of experience in growth, marketing, or revenue leadership roles within the fintech or payments industries.
• Proven track record of scaling customer acquisition, improving retention, and driving growth in a fast-paced, high-growth environment
• Expertise in growth marketing channels (SEO/SEM, paid media, social media, content marketing, etc.)

KEY COMPETENCIES

• Excellent strategic thinking and problem-solving abilities.
• Strong leadership and team management skills, with experience building and leading cross-functional teams.
• Exceptional communication skills, both written and verbal, with the ability to present to executive leadership and investors.
• Strong analytical and data-driven decision-making skills.

HELCIM CULTURE IS; 

Being builders: We build things ourselves and we build them well. We use technology and our creativity to overcome challenges that would seem beyond the capability of a company our size. We improve what is already there, invent our way out of problems and we never stop dreaming of better.

Choosing the harder path: We believe that the right decisions are usually the harder ones, so we embrace the challenge and endure when others quit. We choose what is difficult because it is more rewarding in the long-term, and makes us resilient, so that we not only survive but thrive.

Creating trust: We earn trust by striving to be our best selves every day and by lifting those around us. We recognize that trust is hard to earn, easy to lose and is tested continuously over time, so we make trust our way of life.

Contributing to a company of many: We are stronger because of our collective passion, diversity, and fellowship. We believe only great teams can accomplish great things, and we ask the very best of each other. Together we create our own future.

WORKING AT HELCIM  

Joining Helcim means joining a fast-growing company where we have found coming together makes us a strong company.  We have a drive to achieve big things which creates amazing opportunities for everyone willing to work hard and contribute to that growth – opportunities for faster career growth, for more learning, more impact, and accelerated experience – all while surrounding yourself with incredible people working on interesting problems and delivering great results.

Here are some of the reasons we attract such great people:

The Way of the Helcim:  At Helcim, we build a team of engaged, caring and intelligent people.  In return we provide an environment where you can be excited to come to work each day and tackle these challenges with an amazing team.  Learn more about Helcim’s unique culture and environment in our culture book The Way of the Helcim.

Health and dental benefits: Through our Group Benefits, you’ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more. All of these benefits come into effect on Day 1 of employment!

Dedicated Health Spending Account (“HSA”): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).

Maternity  and Parental Leave: To help launch our team members into this phase of family life we have some additional benefits in place including salary top for the birthing parents and a bonding break for non-birthing parents.

Stock Options: Stock options enable our team to purchase Helcim shares at a future date at a specified price. Every team member, not just people leaders and executives receive equity (aka ownership in the company).

Vacation Time: All team members get paid vacation time and a company break in December so they can recharge when they need it. 

Flexible work location: Work and life happens at different times and places. This is why our team enjoys the flexibility of hybrid work and flexibility around hours of work, so we can all do our best work. Our hybrid work schedule offers flexibility to work from home on Tuesdays and Thursdays. Furthermore, our core hours give team members flexibility to manage other parts of their lives.

Training: Helcim will cover 50% of the applicable training costs of up to $500 per year.

LOGISTICS

Job type: Full-time

Hiring manager: Nicolas Beique

Location: Hybrid, In Office Monday’s, Wednesday’s + Friday’s

Remote exceptions will be considered for a strong candidate. Must be located in Canada.